Ever seen those classic adverts – a one-page, one-offer landing page that offers you one thing, and one thing only? Like a 3-second tent or a drill bit that you can use for everything! Their very focused in what they offer, and they will only be of interest to a small niche audience – the people looking for the thing they sell. If your website is like a busy high street shop window, full of colour, choice, and “come in and look around” energy, then a one-page, one-offer landing page is like a laser beam. It focuses every visitor’s attention
Continue readingOne-Page, One-Offer Landing Page – How A Focused Landing Page Can Boost Conversions
