Online Business Basics | My Online Income

The 6-Month Skill Stack – 3 Online Business Skills Every Entrepreneur Should Master

August 13, 2025 Gail Lowe 4 comments

Graphic showing a woman and some online business skills stacked around her

If you’ve been in the online business space for more than a week, you’ve probably been told you many things about what you need to succeed and to get your online business skills up to speed. These can include: The list is endless, and if you are anything like me, when you start out, you’re just amazed that you have a website with your name on it! The reality is, we do need many of these skills, but you don’t have to acquire them all at once. And you don’t need to have a PhD in each to be successful.

One-Page, One-Offer Landing Page – How A Focused Landing Page Can Boost Conversions

August 12, 2025 Gail Lowe 4 comments

Graphic showing various one-page, one-offer landing pages

Ever seen those classic adverts – a one-page, one-offer landing page that offers you one thing, and one thing only? Like a 3-second tent or a drill bit that you can use for everything! Their very focused in what they offer, and they will only be of interest to a small niche audience – the people looking for the thing they sell. If your website is like a busy high street shop window, full of colour, choice, and “come in and look around” energy, then a one-page, one-offer landing page is like a laser beam. It focuses every visitor’s attention

How To Start A Global Online Business (Even From Your Living Room)

July 19, 2025 Gail Lowe 4 comments

hand holding a small globe with the title: how to start a global online business

There’s something magical about building a business from your kitchen table or your sofa and knowing someone on the other side of the world might learn something new or buy from you while you sleep. That’s the beauty of a global online business, and it’s more achievable than you might think. In this post, I’ll walk you through what it really means to go global, the tools that can make it possible, as well as how you can start reaching international customers – even if you’re just getting started. What is a global online business? A global online business is

How To Build A Beginner Marketing Funnel

July 15, 2025 Gail Lowe 4 comments

If you’ve ever heard the term “marketing funnel” and immediately pictured pipes, pressure, or something involving a wrench, you’re not alone. While it might sound technical, the concept is actually simple: a marketing funnel is just the journey someone takes from discovering you to becoming a customer. Most people who land at your site are not here to buy from you… YET! There is a process to go through – like going on a date – it takes time to decide if that’s the person you want to marry! It’s the same with a stranger becoming a customer on your

Just Do It! Why I Go For Progress Over Perfection In Online Business

July 9, 2025 Gail Lowe 4 comments

If there’s one thing that holds many new (and not-so-new) online entrepreneurs back, it’s this: trying to make everything perfect before we hit ‘publish’. We polish. We tweak. We second-guess. We tell ourselves that if we just adjust that headline, change the background music, find a better image, or rewrite the opening line one more time, then we’ll be ready to publish. But here’s the thing: while we’re ‘perfecting’, we’re not progressing. And that’s a big problem. If you’re stuck striving for perfection, it’s time to embrace the power of progress over perfection in online business instead. The perfection trap:

Facebook And Instagram Reels And Stories: How To Use Them In Business

June 2, 2025 Gail Lowe 4 comments

Graphic showing Facebook and Instagram Reels and Stories examples

If you’re running an online business, chances are you’ve been told to “get visible on social media” more times than you can count. But with so many features like Reels, Stories, Lives, and Posts, it’s easy to feel overwhelmed – I know I was! One of the biggest confusions we hear from entrepreneurs starting out is, “What’s the difference between Facebook and Instagram Reels and Stories – aren’t they the same thing?” Throw in TikTok and you’ve got a real mire of social media misunderstandings! The short answer is to the question is: not quite. There are similarities but there

How To Use AI For Online Business Success: Blogging And Writing

June 1, 2025 Gail Lowe 4 comments

Featured Image banner saying "how to use AI for online business success"

AI is changing the way we work online. From writing blog posts to handling emails and customer service, artificial intelligence can save you hours – if you use it properly. But there’s one thing AI can’t do on its own, and that’s to sound like you. But it can learn to do it, with the right teacher – that’s where you come in. In this guide, we’ll explore how to use AI for online business success. We’ll look at how it can support online entrepreneurs, what you need to know to get started, and how to make sure your content

Personal Branding For Online Business: Build Trust, Authority, And A Loyal Audience

May 29, 2025 Gail Lowe 4 comments

Banner showing cartoon image of woman with caption "Personal branding"

Lost with the idea of personal branding for online businesses? Well, imagine this – two people sell the same product. One has a slick, corporate-style website with product shots and price tags. The other? A simple homepage with a photo, a quick video about why they started their business, and regular blog posts that feel like honest conversations speaking directly to you. Guess which one most people trust — and buy from? If you’ve guessed the second, you’re already beginning to understand the power of personal branding. If you’re building an online business — whether you’re a coach, content creator,

VR Fashion Commerce: How Influencers Use Virtual Reality To Boost Style And Sales

May 23, 2025 Gail Lowe 4 comments

VR fashion commerce - cartoon of woman with VR headset

Online business is truly expanding in unusual and unexpected ways! Virtual reality, often called VR, is giving fashion influencers creative new ways to connect with their followers and brands. With VR, the digital shopping experience now feels far more personal and interactive than scrolling through ordinary online catalogues. More influencers are using these tools to boost their impact, share new collections, and engage audiences in a space that feels uniquely their own. In this article, I’ll walk you through what VR fashion commerce offers for fashion influencers, how to get started, key things to consider, and some advanced strategies to

Beginner’s Guide to Profitable Subscription-Based Business

May 6, 2025 Gail Lowe Leave a comment

Subscription services have become a regular part of daily life for many people. From streaming movies and music to getting your favourite snacks or top software each month, subscription-based models are now common. These services make it easy to try new things, access entertainment, stay organised, and even automate boring chores such as cleaning, ordering groceries and meal-planning. As an online business owner, subscription-based services can offer a more predictable income than just focusing on affiliate marketing, for example. However, you will need to offer something that your audience wants and is looking for if you are to make this