How To Build A Beginner Marketing Funnel

graphic showing a marketing funnel

If you’ve ever heard the term “marketing funnel” and immediately pictured pipes, pressure, or something involving a wrench, you’re not alone. While it might sound technical, the concept is actually simple: a marketing funnel is just the journey someone takes from discovering you to becoming a customer. Most people who land at your site are not here to buy from you… YET! There is a process to go through – like going on a date – it takes time to decide if that’s the person you want to marry! It’s the same with a stranger becoming a customer on your

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What Is A Lead Magnet And How Do I Use It In My Online Business?

What is a lead magnet?

If you are starting an online business, you may have come across the term “lead magnet.” But what is a lead magnet, and how can it help you grow your business? In this guide, we will break down everything you need to know about lead magnets, including how to create one, how to use it effectively, and perhaps more importantly, list some common mistakes to avoid. This article contains affiliate links. What is a Lead Magnet? The term “lead magnet” is rooted in marketing jargon and refers to a strategy used by businesses to attract potential customers (leads) by offering

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