Personal Branding For Online Business: Build Trust, Authority, And A Loyal Audience

Banner showing cartoon image of woman with caption "Personal branding"

Lost with the idea of personal branding for online businesses? Well, imagine this – two people sell the same product. One has a slick, corporate-style website with product shots and price tags. The other? A simple homepage with a photo, a quick video about why they started their business, and regular blog posts that feel like honest conversations speaking directly to you. Guess which one most people trust — and buy from? If you’ve guessed the second, you’re already beginning to understand the power of personal branding. If you’re building an online business — whether you’re a coach, content creator,

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